LinkedIn is a powerful tool for savvy business owners, expert says

LAMAR, Mo. -- LinkedIn can be a powerful tool for savvy small business owners according to Kathy Macomber, a business development specialist with University of Missouri Extension.

"Basically, the site combines the functions of resume and rolodex," said Macomber.

The first step to success with LinkedIn is to set up your individual account. Macomber recommends listing your training, credentials, experience, and civic involvement and memberships along with your business website and mission statement.

"Complete your profile by requesting recommendations from current and former colleagues and customers. These testimonials to the quality of your work and professionalism send a powerful message about your business," said Macomber.

LinkedIn allows a person to import their Outlook contact list and then use those contacts to populate LinkedIn.

"You always have the ability to edit your information and the privacy settings allow you to choose which information is publicly displayed," said Macomber.

There are multiple groups with Linkedin that are formed around interests and trade and professional associations. Inside groups, you have the ability both to post questions of others, and to share (and market) your professional expertise by answering questions.

"Keep in mind that this is not the place for a hard sell of your products or services. Instead, you are demonstrating your value to the group. It's a very subtle form of marketing," said Macomber.

If your business generally interacts with certain positions (i.e. facilities manager or vice president of I.T., etc.) you can use the search feature in LinkedIn to identify those titles within a specific geographic area. The next step is to see whether you have any connections to those individuals.

"The approach to using LinkedIn is to think of finding the contacts you need to know, in addition to the ones you already do. This social networking tool provides the potential to make connections with potential customers you almost know," said Macomber. "The professional image you project may provide one more reason for vendors and customers to reach out to you."

For more information, Macomber can be reached at the MU Small Business and Technology Development Center in Barton County by telephone at (417) 682-3579.