TV show about Max Motors premiers on History Channel

A new reality TV show about the life and times of Mark Muller, owner of Max Motors in Butler and Nevada, and his partner and brother, Erich "Mancow" Muller and premiered on The History Channel Monday night.

According to information on History Channel website, the show centers on Mark Muller and his uncovential sales techniques,

"Muller makes car deals the old fashioned way," the website states. "No trade or sales stunt, no matter how outrageous or controversial, is off the table if it can help him compete against the big city dealers.

"Joined by his brother and business partner, Chicago radio personality Mancow Muller, an oddball staff that works the deals; his wife Amy, and their sons; Mark takes pride in Max Motors as the embodiment of the values and spirit of the heartland of America."

The show centers on the Butler dealership, and also includes appearances by staff there -- Larry Van Zandt, "Cowboy" Matt Harvey, Brandon "Mongo" Huckaby, Rodney "Hot Rod" Berry and Jason Claspill from Nevada.

New episodes of the show air at 9 p.m. Mondays on the History Channel and are rerun at 9:30 p.m. on Tuesday as well as other times during the week.