Farmers' markets are alive and doing well

Before the advent of mass marketing, mass distribution, mass production, and shiny packaging, neighbors relied on neighborhood farms and mom and pop-type operations or their own backyard or garden to get their produce and grocery goods.

Over the years, the direct to consumer approach disappeared, replaced for convenience, time and cost efficiencies.

However, farmers' markets are enjoying a resurgence as more consumers look for a diversity of foods and an emphasis on more natural growing methods.

Additionally, the growth of food allergies has forced some people to avoid some of the ingredients added to packaged and processed foods, ranging from excess salt to sugar, and also seek out gluten free products.

Others want to avoid foods that have been subjected to sprays and various chemical additives.

According to the website, www.localharvest-.org, farmers' markets are one of the oldest forms of direct marketing by small farmers. From the traditional "mercados" in the Peruvian Andes to the unique street markets in Asia, growers all over the world gather weekly to sell their produce directly to the public.

"In the last decade they have become a favorite marketing method for many farmers throughout the United States, and a weekly ritual for many shoppers.

"In a farmers' market, a group of farmers sell their products once or twice a week at a designated public place like a park or parking lot. Some farmers' markets have live entertainment. Shopping at a farmers' market is a great way to meet local farmers and get fresh, flavorful produce."

Both this site and farmersmarket.com, offer directories of such local markets.

Our local farmers' market has its own Facebook page, https://www.facebook.com/NevadaVernonCountyFarmersMarket,

touting upcoming events and special happenings at the market.

Taking place on Saturdays from 8 a.m. to noon at Earp Park located at 304 W. Austin, the market offers a variety of seasonal produce.

The Nevada Vernon County Farmers Market is hosting a fall festival with seasonal produce, has hosted a salsa festival, offers live music and games, in addition to a variety of goods.

Other vendors such as the Bushwhacker Museum and a booth offering a back massage have also been on hand.

The Nevada Vernon County Chamber of Commerce hosted a ribbon cutting this past weekend.

The market will continue through October before taking time off for the winter.

Whether you're looking for locally grown produce, wanting to support your neighbors, or just visit, the farmers' market offers a unique communal experience.